三文魚問:A book shop merged with a restaurant.Identify the type of integration and explain two possible motives for this type of integration.
三文魚,
Book shop (書店)同restaurant (餐廳)兩種行業完全無關, 9唔搭8嘅合併叫做conglomerate integration , i.e. combination of firms engaging in different types of production (集團整合, 即某廠商與另一間業務性質完全不同的廠商合併。)
General motives:
1. Benefit from economies of scale (規模經濟)
2. More efficient use of resources (更有效善用資源)
3. Promotion of brandname (品牌效應)
4. Greater market power
Specific motive:
Diversify products and reduce risks (多元化的發展及分散風險)
經濟友
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